People keep asking when it starts
A countdown sits at the top of your page and ticks down to the day. When the time comes, it says whatever you wrote for it, like “The gates are open”.
Portage for event organisers
Everyone wants to know when it starts and how to get there.
Put a countdown to opening day at the top of your page, then the schedule with directions to each stage or hall. Tickets stay with the site you already sell through. Your page is real text that search engines can read, so people looking up your event can find it.
Put a countdown to opening day at the top of your page, then the schedule with directions to each stage or hall.
Pick a feature to see it on the page
Fieldstone Folk Weekend
Neepawa, Manitoba
Folk and roots music on a farm outside Neepawa, every August
Three days of fiddles and guitars on the Henderson farm, with camping down by the creek. Volunteers have run it since 2009.
Gates open inExample
Friday at 4. The campground opens at noon for weekend pass holders.
- Weekend passes and day ticketsSold through our box office site. Kids under 12 get in free
The weekend’s sets
Bring a lawn chair. The barn stage has hay bales if you forget.
- The Barley Hollow Band open the weekendMain stage, Henderson farm, Neepawa
- Odile LacasseMain stage, Henderson farm, Neepawa
- Fiddle workshop with Walt Kozak, any age, bring your ownBarn stage, Henderson farm, Neepawa
- The Cold Spring RamblersMain stage, Henderson farm, Neepawa
- Sunday gospel brunch and the closing jamBig tent, Henderson farm, Neepawa
This year’s lineup
Paid partnership
Whitemud Outfitters
10% off camping gear at their Neepawa store
Go to Whitemud OutfittersFIELDSTONE10They lend us the shade tents every year. Good for tents, chairs and rain gear.
Before you come
Can I bring my dog?
Dogs on a leash are welcome in the campground, but not in the stage field. There’s a shaded dog run beside the parking lot.
What happens if it rains?
The music keeps going under the big tent. If there’s lightning we stop the main stage until it passes, and we’ll say so at the top of this page.
Is there a shuttle from town?
Yes. A school bus leaves the Neepawa arena every half hour from 3 pm, and it’s free.
Is there food?
Five food trucks, and the curling club’s pie table by the barn. The pie table is cash only.
Hear when next year’s lineup is out
Two or three emails a year, and that’s it.
portage.camp › @fieldstonefolk
Fieldstone Folk Weekend (example page)
An example Portage page. Three days of fiddles and guitars on the Henderson farm, with camping down by the creek. Volunteers have run it since 2009.
Tap the address to open Fieldstone Folk Weekend’s page and try it.
When the day comes, the countdown says whatever you wrote for it.
Before the lineup goes out.
Set the countdown.
Pick the day and the time your gates or doors open.
Type in the schedule.
Add each set or talk with the time it starts and where.
Point to your tickets.
Paste the address of the site that already sells them.
What people ask before they buy a ticket.
Nobody can find the schedule
List each set or market night with its time and place. Every venue gets directions, and each date comes off the page the day after.
People want to see who’s playing
Lay out the lineup in a grid, each act with a picture and a line under it. Tapping one goes to their own page, so people can hear them first.
Three moreFour morePeople want to see who’s playing · Plans change on the day · A sponsor gave us a code to share · We put posters up all over town
People want to see who’s playing
Lay out the lineup in a grid, each act with a picture and a line under it. Tapping one goes to their own page, so people can hear them first.
Plans change on the day
Post one line from your phone, like “Gates open 30 minutes late”, and it sits above everything else. It comes down by itself when the time you picked runs out.
A sponsor gave us a code to share
Add the code and people copy it with one tap. It’s labelled Paid partnership, unless you tell the editor the code is your own.
We put posters up all over town
Your page prints as a poster with your next dates on it, and as a table tent for the info booth. Each print has its own code, so your stats show which one people scanned.
Every date on your page is described to search engines with its time and place, and its ticket link if it has one.
How each of these works:
A folk weekend, a night market and a monthly talk night.
We made all three up. Fieldstone Folk takes over a farm outside Neepawa for a weekend every August, the Lamplight Lot fills a ballpark parking lot in Saskatoon on Friday nights, and Firehall Talks meets once a month in Nelson.None of these events are real. Start from the one most like yours.
Fieldstone Folk Weekend, an example: @fieldstonefolk
A folk festival outside Neepawa, counting down to the gates, with the weekend’s sets and a lineup you can tap through.
Counts down to the gates opening
Lamplight Lot Night Market, an example: @lamplightlot
A Friday night market in Saskatoon whose hours say if it’s on now, with a Right now line about the gate.
Says whether the market is on right now
Firehall Talks, an example: @firehalltalks
A monthly talk night in Nelson, with the next talks, one of them online, and a way to pitch one.
The next talks, with the online one in your time
Questions organisers ask us.
We keep improving your page, free.
When we improve how search engines and AI answer engines read pages, yours gets the change by itself.
What that covers
When we improve how search engines and AI answer engines read pages, yours gets the change by itself.
- Facts search engines can read. Your page carries structured data: who you are, where you are, your hours and dates, and your links, in the terms search engines and AI answer engines read. It’s built from what’s on your page and nothing else, and when those terms change, we update every page.
- Events, menus and prices. Dates, menus, price lists, questions and releases are each described the way search engines expect them, and an event carries its venue and ticket link when you’ve given them.
- Found when it changes. Once your page is in search, it’s in our sitemap with the date it last changed, and we tell the search engines that use IndexNow when it changes or first comes into search.
Nobody can promise a place in search results or a mention in an AI answer, so we don’t. What we can do is make your page easy to read and accurate, and keep it that way.
Can people buy tickets on our page?
No, because money never moves on a Portage page. Add a row that goes to the site you already sell tickets through, and put your own words on it, like “Weekend passes” or “Free, but register first”. If your event is free and open to everyone, leave the row off.
Will the times be right for people coming from away?
Yes. A set or a talk at a venue shows in your event’s local time, and the page says which time zone that is, so someone driving in from the next province knows when to be there. A session that’s only online shows in each visitor’s own time.
Can we change things on the day?
Yes. Post a Right now line from your phone, like “The main stage is running 20 minutes late” or “The beer garden has moved under the big tent”. It sits at the top of your page, with directions if you give it a place, and comes down by itself when the time you picked runs out.
Will people find our page when they search for the event?
Your page is real text, so search engines can read your event’s name, its dates and where it happens. Each date is described to them with its time and place, and its ticket link if it has one. In the editor’s settings, tick “Let search engines index this page”. We can’t promise where it’ll show up, though.
Is it really free?
Yes. Every page feature is free for everyone. You only pay if you want an identity or business check, Unmarked to take the Portage credit off a business page, your page on a domain you already own, custom work from the studio, or, if you look after more than 5 clients’ pages, the Agency plan. One organisation running 10 or more pages of its own can choose Enterprise. None of those adds a feature. Every free page has a small Made with Portage line at the bottom, ours included, and your page never comes down because you didn’t buy something.
Get your page up before the posters go out.
Print it as a poster for the café noticeboard, and put the link in the bio of every account you post from.
Every page feature is free. See what costs money
Already have a link page somewhere else? Bring your page over
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