Link in bio, explained
What is a link in bio?
A link in bio is a single web page that holds all your links, made for the link field on a social media profile. You put its address in your bio, and everyone who taps it can get from there to your shop, your music, your bookings or whatever else you want them to find.
The name comes from captions. A post usually can’t hold a working link, so people write “link in bio” to send readers to their profile, where the one link is.
What goes on one
Your name, a line about what you do, and the links people come for, most important first. Then whatever fits what you do:
Musicians and bands
The new release with a player, your next shows, and a link for each streaming service.
Small businesses
Your opening hours, your menu or services, how to book, and a contact card people can save.
Creators and streamers
Your newest video, when you’re live, your sponsors’ codes and a sign-up for your email list.
Clubs and teams
The next game, scores and standings, how to join, and where to find you.
Artists and makers
Your shop, your commissions, the next market you’ll be at, and your portfolio.
People looking for work
A résumé people can print, your portfolio, and the best way to reach you.
How to make one, free
On Portage, in four steps. Every feature is included, and there’s no trial and no card.
- Pick your addressChoose a handle, like portage.camp/@yourname, and a theme. Then enter your email address, and we send you a link to sign in, so there’s no password to remember.
- Add your linksPaste your links, or bring over the page you have now. Add anything else you want people to find: hours, a sign-up, a player, your next date.
- PublishPress Publish and your page is live straight away. Nothing goes public before you do.
- Put it in your bioCopy your page’s address and paste it into the link or website field of each profile you have. Change the page whenever you like, and the address in your bio stays the same.
What people ask next
Why do people use a link in bio?
Because a profile has room for one link, or a few at most, and a link in bio page turns that into as many as you need. You can change what’s on it any time without touching your profiles.
What should I put on my link in bio page?
Start with your name, one line about what you do, and the two or three links people come for. Then add what fits your work, like opening hours, your next show, an email sign-up or a way to reach you.
Is there a free link in bio with every feature included?
Yes. Portage is free, with every feature included and no trial, and our terms say nothing you use today will start costing money. The only things that cost money are optional extras, like an identity check, and none of them adds a feature.
Is a link in bio page bad for SEO?
No, as long as search engines can read it. A page that sends its name, its words and its links in its HTML can show up when people search for you.
Do I need a link in bio if I already have a website?
Not always. If your website already has what people look for from your profile, link straight to it. A link in bio page helps when you want one short page of what matters this week, or links that don’t belong on your site.
Can I see how many people click my links?
Yes. Portage shows views, clicks and where your visitors came from, counted without cookies and without storing anyone’s IP address. Each visitor gets a scrambled ID that changes every day, so your numbers can run a little lower than a count that remembers people for longer.
Does a link in bio page need a cookie banner?
Not a Portage page. It sets no cookies for visitors and loads no tracking scripts, so there’s nothing for a banner to ask about.
Can I move the link page I have now?
Yes. Paste its address on our home page and we rebuild it for you to look over before you sign up. If that site won’t let us read it, copy the page in your browser and paste it in instead. Nothing goes public until you publish.
Make yours now, free
Pick a handle and see your page built. Nothing goes public until you publish.
Already have a link page somewhere else? Bring your page over